Short Messages-based marketing campaigns are increasingly getting more attention from Mobile Operators. Not only is to broadcast a lot of people important, but also to obtain the best results of each campaign. So far, messages are delivered to an unnamed and unsegmented mass of mobile subscribers, with the only feedback of an overall percentage of delivery. To face the challenge of boosting impact in targeted audiences, the Intelligent Broadcaster is a new technology capable of profiling subscribers after each campaign. How it works LeibICT Intelligent Broadcaster is based on the proven and successful SMS Broadcaster and Cell Broadcaster. As interactive broadcasts with responses can be profiled, the sender can use this information in the following campaigns, by simply asking the system to send a single message to subscribers who match certain criteria (for example, those who replied to a certain cathegory), while some valuable data is collected (the time they took to reply, the subscriber’s location, and so on).
Product description LeibICT Intelligent Broadcaster is the next generation tool for SMS Broadcasting and Interactive Campaigns. Built-in web-based Service Creation Environment and Data Mining tools provide the marketing department with the most complete feature-set for creating extreme high targeted segmentations. High speed SIGTRAN links enable more than 2 million SMS per hour, allowing very large databases to be reached within a very short time. How many subscribers replied within the last 4 hours? All these questions may have a rock solid answer now.
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Intelligent Broadcaster
